As bad as the marketing for Hancock is, I trust Will Smith. Even if the movie turns out not to be great, I'll definitely see the next ten movies he puts out. Smith seems like more of a superhero than the ones he portrays on the big-screen. Come July 4th, he'll have my $7.75.
i, fortunately or not, caught it for free at an EW screening. it was ok, i suppose. have you seen it yet?
it's marketing case studies like these for which i am applying thousands of dollars toward a diploma. except rarely is the j-school so inventive to let us study film trailers.
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As bad as the marketing for Hancock is, I trust Will Smith. Even if the movie turns out not to be great, I'll definitely see the next ten movies he puts out. Smith seems like more of a superhero than the ones he portrays on the big-screen. Come July 4th, he'll have my $7.75.
ReplyDeleteThat second trailer just spoiled something I think . . . why do trailers do that? I mean, I kind of suspected as mush about Charlize but . . .
ReplyDeleteThe more variety you have in your marketing, the more variety there'll be in your audience. I guess.
ReplyDeletei, fortunately or not, caught it for free at an EW screening. it was ok, i suppose. have you seen it yet?
ReplyDeleteit's marketing case studies like these for which i am applying thousands of dollars toward a diploma. except rarely is the j-school so inventive to let us study film trailers.
also, props to the "rural juror" for the name. "the rerrer jerr"... ha, classic!
ReplyDelete